Florani® | VIOLET Elegant Maxi Dress – Claire & Co

Extra Discounts if you buy 2 or more

Free shipping with StarTrack & Australia post30-day postage paid returns

Moving sale up to 70% off

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

Florani® | VIOLET Elegant Maxi Dress

€79,99

Low stock, only 5 left!

Free shipping icon

Free shipping with UPS

Money-back icon

30-Day Money-Back Guarantee

Pay Securely with Credit Card

Pay Securely with Credit Card

Fit

Runs Small True to Size Runs Large

Pay securely with your chosen payment method

MOVING SALE UPDATE: Due to high demand during our Closing Sale, only a few units are in stock! If you can still click 'Add to Cart,' it’s still available.

Lightweight, elegant, and effortlessly feminine, the Alina Dress is designed for warm days, summer holidays, and special occasions. Its flowing maxi silhouette moves beautifully with every step, while the halter neckline delicately highlights the shoulders and neckline. Crafted from a lightweight, breathable fabric, it provides exceptional comfort throughout the day while maintaining an elegant look.

Why you'll love it:

• Flowing maxi silhouette for a timeless and luxurious look
• Elegant halter neckline that beautifully enhances the shoulders and neckline
• Lightweight and breathable fabric, perfect for spring and summer
• Relaxed fit for all-day comfort and freedom of movement
• Ideal for holidays, dinners, parties, and summer strolls
• Easy to style with sandals or elegant accessories
• Available in sizes S–2XL

A timeless dress that perfectly combines everyday comfort with feminine elegance.

The model is wearing size L
Model's height: 173 cm
Fit: Regular
We recommend choosing your usual size.

Free shipping for our Customers.

Because we want to keep your costs as low as possible, we offer free shipping for all our products for all our customers.

We also invest heavily in environmentally friendly shipping options to make the world a better place.

Not satisfied? Money back!

We stand 100% behind our products, which is why we offer a satisfaction guarantee: once you have received the product, you can easily return it.

24/7 customer service

We help you make the right choice. Our customer service team is available 24/7 to answer all your questions and concerns by e-mail.

Rachel K.

and 9k+ other women love Claire & Co Melbourne .

[{"id":54627930407255,"title":"Light Blue \/ S","option1":"Light Blue","option2":"S","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Florani® | VIOLET Elegant Maxi Dress - Light Blue \/ S","public_title":"Light Blue \/ S","options":["Light Blue","S"],"price":7999,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54627930440023,"title":"Light Blue \/ M","option1":"Light Blue","option2":"M","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":81426564710743,"product_id":11091243303255,"position":1,"created_at":"2026-08-23T09:58:29+10:00","updated_at":"2026-08-23T09:58:33+10:00","alt":null,"width":1254,"height":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113","variant_ids":[54627930440023,54627930472791,54627930505559,54627930538327]},"available":true,"name":"Florani® | VIOLET Elegant Maxi Dress - Light Blue \/ M","public_title":"Light Blue \/ M","options":["Light Blue","M"],"price":7999,"weight":0,"compare_at_price":54999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":62749037068631,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1254,"width":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54627930472791,"title":"Light Blue \/ L","option1":"Light Blue","option2":"L","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":81426564710743,"product_id":11091243303255,"position":1,"created_at":"2026-08-23T09:58:29+10:00","updated_at":"2026-08-23T09:58:33+10:00","alt":null,"width":1254,"height":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113","variant_ids":[54627930440023,54627930472791,54627930505559,54627930538327]},"available":true,"name":"Florani® | VIOLET Elegant Maxi Dress - Light Blue \/ L","public_title":"Light Blue \/ L","options":["Light Blue","L"],"price":7999,"weight":0,"compare_at_price":54999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":62749037068631,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1254,"width":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54627930505559,"title":"Light Blue \/ XL","option1":"Light Blue","option2":"XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":81426564710743,"product_id":11091243303255,"position":1,"created_at":"2026-08-23T09:58:29+10:00","updated_at":"2026-08-23T09:58:33+10:00","alt":null,"width":1254,"height":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113","variant_ids":[54627930440023,54627930472791,54627930505559,54627930538327]},"available":true,"name":"Florani® | VIOLET Elegant Maxi Dress - Light Blue \/ XL","public_title":"Light Blue \/ XL","options":["Light Blue","XL"],"price":7999,"weight":0,"compare_at_price":54999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":62749037068631,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1254,"width":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":54627930538327,"title":"Light Blue \/ 2XL","option1":"Light Blue","option2":"2XL","option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":{"id":81426564710743,"product_id":11091243303255,"position":1,"created_at":"2026-08-23T09:58:29+10:00","updated_at":"2026-08-23T09:58:33+10:00","alt":null,"width":1254,"height":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113","variant_ids":[54627930440023,54627930472791,54627930505559,54627930538327]},"available":true,"name":"Florani® | VIOLET Elegant Maxi Dress - Light Blue \/ 2XL","public_title":"Light Blue \/ 2XL","options":["Light Blue","2XL"],"price":7999,"weight":0,"compare_at_price":54999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":62749037068631,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1254,"width":1254,"src":"\/\/claireandco-melbourne.com\/cdn\/shop\/files\/ChatGPTImage17mei2026_21_18_37.png?v=1787443113"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Why the moving sale ?

Welcome to Claire & Co Melbourne

After many wonderful years in our current location, Claire & Co is moving!

As we prepare to open the doors to our new chapter, we’re making room for what’s ahead. That means many of our beautiful pieces are now available at special Moving Sale prices.

Every piece in our collection has been carefully selected with timeless style, comfort, and confidence in mind. Before we pack everything up, we’d love to see these final pieces find a place in your wardrobe.

Enjoy up to 70% off selected styles during our Moving Sale, while stock lasts.

This is your chance to shop Claire & Co favourites at prices we rarely offer. Once they’re gone, they’re gone.

Thank you for being part of the Claire & Co story. We can’t wait to welcome you into our next chapter. ❤️

With love,
Claire & the Claire & Co team

Others also bought

SALE

Florani® | HARPER Layered Maxi Dress

SALE

Florani® | OLIVIA Elegant Midi Dress

€459,00 €59,99

SALE

Florani® | LORETTA Elegant High-Low Maxi Dress

€649,99 €79,99

SALE

Florani® | JULIET Elegant Midi Dress

€199,00 €89,00

I thought the pieces might just look good online, but after receiving them I can see the quality is even better in person. So happy with my Claire & Co order!

Emily J.

Best feeling when your Claire & Co parcel finally arrives. Everything was exactly as I hoped.

Mae S.

Such a lovely shopping experience. I found exactly what I was looking for and the team was incredibly sweet. ❤️

Sarah M.

My Claire & Co order arrived and I couldn’t wait to open it! Beautifully packed and even prettier in person.

Lisa Carter.

Honestly one of the most comfortable sets I own. So easy to wear and I’ve already had so many compliments!

Lana R.

The perfect gift from my girls ❤️

My friends surprised me with this beautiful dress from Claire & Co for my birthday, and I absolutely fell in love with it. The fit, the print, everything is just gorgeous. Such a thoughtful gift and definitely something I’ll be wearing all summer!

Author

My Claire & Co order arrived today and I’m already in love. The packaging was beautiful and the dress feels even nicer than I expected. Can’t wait to wear it!

Lauren M.

Some chapters end so beautiful new ones can begin. ✨

When we opened Claire & Co Melbourne, our dream was simple — to create a place where women could discover timeless pieces, feel confident, and always feel welcome.

Thanks to every woman who walked through our doors, supported us, and became part of our story, Claire & Co has grown into something far greater than we ever imagined. 🤍

And now, Claire & Co is moving.

We’re preparing for an exciting new chapter — bringing the Claire & Co experience to women across Australia, New Zealand and beyond. A bigger journey, the same personal touch, and the timeless style you know and love.

But before we move, we need to make room for what’s next.

That’s why our Moving Sale is now live, with up to 70% off selected pieces.

Once these pieces are gone, they won’t be coming with us. 🤍

30-DAY MONEY-BACK GUARANTEE

At Claire & Co Melbourne, we offer a 30-day return period. This gives you plenty of time to return your item if you're not completely satisfied.

Secure Checkout

At Claire & Co Melbourne, you can securely pay for your order using Visa, Mastercard, Amex, Apple Pay, and Google Pay.

FREE FAST SHIPPING

At Claire & Co Melbourne, we aim to provide maximum convenience for our customers and offer complimentary shipping across Australia and New Zealand!

Florani® | VIOLET Elegant Maxi Dress